Our Story

Our North Star

Before we ever sold anything, before posting photos to Instagram, and before meeting with an accountant to file business taxes, we took time to dream up and scribble down the ideals we wanted Warbler to embody. These have been our North Star, guiding us as we continue to grow: 

sustainability • inclusivity • transparency • authentic relationships  
humility • gratitude • creativity • curiosity • kindness • playfulness

Sustainability: Seeking to incorporate environmental stewardship and social justice into all aspects of what we do.
Inclusivity: Helping to push the needle toward diversity and equality in the outdoor industry.
Transparency: Doing business in a transparent way, with integrity, and being accountable to you as our customer.
Authentic Relationships: Creating authentic relationships with our customers, relationships based in trust. Knowing that by choosing us, you are investing in us—so we make sure you're investing in something that you believe in.
Humility: Doing good work while not taking ourselves too seriously.
Gratitude: Always being mindful of how lucky we are to do this work, with the great people we meet along the way.
Creativity: Doing work that is creative and inspired. Innovating and thinking outside the box, particularly when it comes to sustainability.
Curiosity: Asking questions, thinking deeper, and trying to continuously hone our skills and gain new knowledge to help us do better work.
Kindness: Treating others with warmth and respect.
Playfulness: Recognizing that life is meant to be enjoyed, and sharing that enjoyment with you and everyone we collaborate with.